Live workshop

Wednesday 30th September at 3:30pm EST

Want more clients?
Build the machine that gets them and keeps them.

After signing 380+ clients, building an agency to multi six figure months and retaining 96% of them, I’m opening up the marketing, sales and client experience engine behind it.

I’ll show you how we found the messaging that made people pay attention, the ads we used to get them through the door, how we turned interest into sales and what happened after the yes to make clients want to stay.

£47 · workshop plus playbook

380+ clients signed •multi six figure months • 96% client retention

How I signed & kept 380+ clients

Live Workshop plus The 380+ Client Playbook

Wednesday 30th September at 3:30pm EST

£47

Instant details

Instant confirmation + workshop details sent after checkout.

There is an entire journey after “they noticed you.”

What makes someone pay attention. What makes them buy.

What makes them immediately feel like they’ve made the right decision.

What makes them stay, what makes them leave and what becomes a nightmare at scale.

And that’s exactly what I’m mapping out for you.

The 380+ Client Engine

The complete journey from stranger to signed client to long term client to advocate. Not just how to get leads. Not just how to close.

01Get clear
02Get chosen
03Get the yes
04Make them love buying
05Make them stay
06Make them grow you

Six stages, mapped live, with the exact moves inside each one.

Getting a client isn’t the hard part. Building a business that can keep doing it is.

You can get a referral, have a good month, close a few clients, run some ads and post more content. But that doesn’t necessarily mean you have a reliable way to get the right people through the door.

“Who the hell is this?”
↓
“I need this.”
↓
“I’m so glad I hired them.”

Get clear

Before you create another ad, get clear on what people actually want.

We’ll start with the foundations most agencies skip: niche, ICP, problems, desires, positioning, USP and offer.

You’ll learn how to understand what your ideal client actually wants, what they’re frustrated by, what they’ve already tried and what would make them act now.

Don’t sell the plane. Sell Cabo.

I’ll show you how I find the outcome underneath the service and turn that into messaging people actually care about.

Get chosen

Now we turn that into marketing that makes the right person stop.

I’ll show you the mechanism we used to come up with our marketing: ICP → problem → desire → message → angle → hook → creative.

We’ll break down the messaging, angles, hooks, psychology and what we’re trying to make the buyer think and feel.

✓The actual ads we used
✓Why the angles worked
✓How that message becomes an ad
✓How to build the same process for your agency

Create marketing that makes the right person think: that’s exactly what I need.

Get the yes

Don’t make your sales call do all the selling.

I’ll show you how I think about moving someone from complete stranger to buyer, including your agency’s front door, the Micro Yes Ladder, follow up and the sales conversation.

✓Content or ad → lead → conversation → call
✓Objections and follow up
✓What happens to people who aren’t ready yet
✓How they show up already believing

The sales call shouldn’t be the first time they become convinced you’re the answer.

After the yes

Someone just handed you thousands. Now prove they made the right decision.

Someone pays. Stripe goes ping. Everyone celebrates. And your new client is sitting there thinking: did I make the right decision?

This is where the second sale starts: the first 24 hours, the first 72 hours, onboarding, expectation setting and visible momentum.

✓What should happen immediately after payment
✓How the internal agency handoff should work
✓What makes onboarding feel five star

Your marketing makes the promise. Your operations have to keep it.

Make them stay

Clients usually leave before they cancel.

The relationship normally changes before the cancellation email arrives: shorter replies, missed meetings, new scrutiny and small frustrations.

I’ll show you how to think about client health, churn warning signs, communication, retention, renewals, expansion, testimonials and referrals.

Great client experience isn’t a personality trait. It’s an operating system.

How I’d build it today

If I started another agency tomorrow, I wouldn’t run half of this manually.

This is where we bring AI into the picture, and I don’t mean asking ChatGPT to write a few client emails.

I’ll show you where I’d use AI across marketing, sales, onboarding, delivery, communication, client health, retention and founder reporting.

AI shouldn’t make your client experience less human. It should remove the operational crap that stops you delivering a great one.

You get the entire playbook.

Everyone who joins gets The 380+ Client Playbook: a practical implementation workbook you can take back into your agency and use to map your own engine.

Niche + ICPDesired outcomePositioning + USPOfferMessagingMarketing anglesHooksAdsMicro Yes journeyLead flowSalesFirst 72 hoursOnboardingClient experienceClient healthRetentionAI opportunities

Where is my client engine currently breaking?

Think about this

What would fixing just one part of this be worth?

One better fit client from your marketing? Potentially thousands.

One client who stays another six months? Potentially thousands.

One onboarding process that stops every new client landing back on you? Hours back every month.

One churn signal caught before the cancellation? Potentially thousands.

The easiest way to come inside my world, see how I think about building agencies and walk away with something you can actually implement.

Wednesday 30th September at 3:30pm EST